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Watch Angel @marthahunt get seriously excited about the new Incredible Collection—now on IGTV.
Take the plunge in new silhouettes, featuring cushioned underwire you can’t feel for the support you need.
Our softest bra ever is seriously high-tech. Watch IGTV for the inside scoop on the Incredible Collection, straight from our designers.
Soft as a cloud, with light-as-air lace: introducing the new Incredible Unlined Scoop Bra & Lace Bikini Panty.
Introducing new Incredible styles with superior support, a luxuriously soft touch, and best of all: straps that stay hidden.
An inside look at the making of the Incredible Collection with Nathalie Martinet, our SVP of Bra Design Innovation, and Nicola Lobb, our VP of Design.